Specialist insurance
Insurance For Group
Developing a suite of sector-specific brands and websites to simplify a complex insurance offer.
Services
PPC management: what it costs and what you get
Paid search and social campaigns rebuilt around offers, landing pages and cost-per-lead clarity.
The short answer
Management fees for small business accounts typically start from a few hundred pounds a month, with your ad budget paid directly to Google on top. You get campaigns, landing pages and reporting built around cost per lead, so you can see where money is wasted and what a tighter account would cost.
Why do most PPC campaigns fail to pay back?
Most PPC campaigns do not fail because the platform is wrong.
They fail because the strategy behind them is unclear.
Businesses often end up paying for traffic that lands on weak pages, unclear offers or messaging that does not properly match what the customer was searching for in the first place.
We take a broader view.
Results You Can Measure helps businesses improve PPC performance by aligning campaigns, landing pages, messaging and conversion strategy around measurable commercial outcomes.
The goal is not simply more clicks. The goal is better enquiries, lower wasted spend and clearer return on investment.
The problem
Why does the ad spend go up while the enquiries do not?
Clicks are coming in. The enquiries are thin, or the wrong sort. The reports are full of impressions and click-through rates, and nobody can say what a lead costs.
Every pound spent on a search term that never converts, or a click that lands on a weak page, is a pound that could have bought an enquiry. The cost is not only the wasted budget. It is the months it takes to notice.
What we refine
What do we refine before the ads go live?
Landing page optimisation
Improving how pages communicate value and guide visitors toward a clear action.
Calls to action
Making sure every page has a clear, credible next step that matches visitor intent.
Conversion journeys
Structuring the path from click to enquiry so fewer visitors drop out at each stage.
Targeting strategy
Reaching the right people at the right stage of their decision, not just the most clicks.
Campaign positioning
Aligning what the advert promises with what the landing page and offer actually delivers.
Bid and budget management
Reducing wasted spend by cutting poor-performing terms and reinvesting in what converts.
Commercial reporting
Reporting focused on lead quality and return on spend, not impressive-looking dashboards.
Our approach
What should good PPC management focus on?
We work across Google Ads, paid social and remarketing campaigns, always focused on commercial outcomes rather than click-through rates.
Good PPC management starts with understanding what the customer actually wants, what problem the business solves, what makes the offer credible, and what should happen after the click.
Even the best advert will struggle if the experience after the click is weak.
Reduce wasted spend on poor-performing terms.
Improve lead quality and conversion rates.
Make campaign reporting commercially meaningful.
What does clear PPC reporting look like?
Many businesses feel disconnected from their PPC campaigns because reporting becomes too technical or difficult to interpret.
We keep things practical and commercially focused.
Clients should understand where budget is going, what is performing well, what needs improving, and whether the campaigns are generating meaningful business results.
Clearer visibility leads to better decisions.
Compare your options
How does specialist PPC management compare with the alternatives?
Ad spend goes to Google whichever route you choose. What changes is who manages it and who is accountable for cost per lead.
| Compare | Do it yourself | Hire in-house | Use a specialist |
|---|---|---|---|
| Where the cost sits | Your time plus ad spend | Salary plus ad spend | A management fee plus ad spend, paid direct to Google |
| Who is accountable for cost per lead | You | The hire | The specialist |
| What you supply | Everything | A brief and a manager | Your numbers and account access |
Related proof
Where has this approach worked before?
Logistics and pallet distribution
Pallet Plus
A bold logistics web presence designed to communicate national reach, local care and practical service clarity.
Questions
What do clients usually ask?
How much does Google Ads management cost?
Management fees for small business accounts in the UK typically run from a few hundred pounds a month upwards, depending on how many campaigns and how much spend are involved. Your ad budget is on top of that and paid directly to Google. We agree the management fee up front and keep it separate from your ad spend, so you always know what each part costs.
How much should I spend on Google Ads?
Enough to get meaningful data in a reasonable time. That depends on what a click costs in your sector and what a new customer is worth to you. For many local service businesses, a few hundred to a couple of thousand pounds a month is a sensible starting point. We work it out with you from your numbers rather than picking a figure out of the air.
Can you review our existing Google Ads account?
Yes, and it is often the best place to start. Most accounts we review are spending money on searches that will never convert, sending people to pages that do not persuade them, or tracking conversions badly. We show you where the waste is and what a tighter account would cost per lead.
Can you guarantee first-page rankings or a set number of leads?
No, and you should walk away from anyone who does. Nobody controls Google's results or your market. What we do commit to is a clear plan, senior work done properly, plain-English reporting and changing course when the evidence says so.
Further reading
What should you read before you decide?
- Better Leads, Not Just More Leads
Why enquiry quality matters more than raw lead volume, and how to shape your marketing around the clients you actually want.
- What Should Your Marketing Report Actually Tell You?
A practical guide to turning marketing reports from activity lists into decision-making tools for leads, sales and budget confidence.
- Five Signs Your Website Is Costing You Enquiries
A practical checklist for spotting the website problems that reduce trust, confuse visitors and quietly lower enquiry rates.